Forget kerb appeal – these days it’s all about screen appeal

The daffodils are blooming … and it should be a perfect time to sell your property. Except it isn’t. Instead our thoughts are of saving lives by sheltering at home.

It might seem counterintuitive, but this might be the ideal time to start planning your next move - and particularly the sale of your home. As the country deals with Covid-19, there are positive moves you can make to prepare your property for the market – when the threat is well and truly over.

So why not use these weeks ahead to take a step back and try to see your property through a future buyer’s eyes.

Estate agents have always talked about kerb appeal – how well a property looks to a passer-by. This impression is still important. But more so at the moment, is screen appeal. Most potential buyers will see your property via a mobile or desktop device, not by walking or driving past.

This provides sellers with a great marketing opportunity. On screen you have the chance to present your property at its very best, all the time - regardless of weather and other detrimental factors.

With the benefit of extra time, photographs of your property can be taken on a lovely bright day with the sun in just the right direction – and with the windows sparkling clean. Your garden can look its best with no cars in the drive or bins in the way.

In other words, you have control of what people see on screen in a way that you can’t always when someone is randomly driving past at any time of day or night.

So, why not make full use of this opportunity? Remember, if a buyer doesn’t think you are proud of your property they probably won’t be interested in buying it. Your property deserves to look its best. You need to make a great impression.

At Bell Ingram we can advise you how to make your property look the best it can on screen for when that critical buyer comes calling online. We understand how vital it is to create an excellent first impression - after all, you will never have a second chance.

In the meantime, Bell Ingram’s Estate Agency teams have moved to remote working. We are still here and open for business, just not from our usual offices. Whether you are thinking of buying or selling, we would be delighted to speak to you and offer our help and advice.



Carl Warden

Estate Agency
Tel: 07803 509927 (mob) 01738 621 121

Article posted on 15/04/2020

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